What tools can I use to manage content marketing?

What tools can I use to manage content marketing?

Zoe Brown

Zoe Brown
25th September 2017

In today’s #asktheukdomain video, I answer a question from Stephen Tasker at SuperSize Digital, who asks: “What tools can I use to manage content marketing?”.

It can be overwhelming at times to feel like you’re effectively managing your content marketing, especially as there’s lots to think about and normally quite a few people involved too. So, in this video I’ll look at the tools you can use to help manage different aspects of content marketing, including:

  • Calendar – utilising Excel or Divvy
  • Social media – scheduling and keeping on top of mentions using tools such as Sprout Social or Hootsuite
  • Collaboration and ideas – using Excel or tools such as Teamwork and Divvy

Video Transcript

♪ [music] ♪ Welcome to the UK Domain. Today’s question comes from Steven Tasker, and he’s asked, “What tools can I use to manage content marketing?”

There’s lots of things to think about when it comes to content marketing, and it can be quite overwhelming at times. But thankfully, there’s plenty of online tools out there that you can use to help you along your way.

You’re going to want to have a calendar of your content, so that includes the titles of the content you’re going to be posting, when you’re going to be posting them, and who the author is, for example. And there are some tools here that you can use to help you with that. If you’re a smaller company or you’re single-handedly writing the content for your website or your blog, you could just use an Excel calendar, and have tabs for different months and then highlight them amber, red, green depending on what stages your content is in. Or alternatively, you could use an online tool such as Divvy, and this allows you to have different calendars for maybe different products or different businesses, have deadlines, assign these content pieces to other people, and let external people have visibility, whether that’s freelancers or other members of staff.

Social media is a big part of content marketing, whether that’s sharing the blogs that you’ve already written or just speaking about your business or your products. But it can be overwhelming to keep on top of your social media and make sure that you’re sending out fresh messages every day, and also keeping on top of what people are saying about you. There’s plenty of online tools out there that can help you with this, however, such as Hootsuite or Sprout Social. Both of these allow you to schedule posts for the week ahead and also keep on top of your mentions, all in one place. But just remember that it’s important to also keep an eye on what’s happening on social media right now, so make sure that you’re still active on there and you’re responding to comments or tweets quickly and effectively, and also that you’re seeing what’s trending as well, so you can jump on any news topics.

You’ll also need to think about collaboration and idea generation. If you’re a smaller company you can just use an Excel spreadsheet, that lists the blog topics that you want to talk about and who’s assigned to them. If you’re a larger company, you might want to look at some online tools such as Teamworks, which allows you to create a project and assign different tasks to staff within your business. You could also use Divvy, as I mentioned earlier, where you can assign different content pieces to members of staff.

I hope that helps. If you have a question, don’t forget to ask us using #asktheukdomain on Facebook and Twitter, or head over to our website. ♪ [music] ♪