How to manage your small business amongst coronavirus

How to manage your small business amongst coronavirus

Click Here Last updated: 8 April 2021 With the UK government announcing a roadmap for easing COVID restrictions in England,...

A guide to delivery and fulfilment for small businesses

A guide to delivery and fulfilment for small businesses

Delivery is a key area in online retail. The price and convenience of delivery options can affect the decision to...

10 ways to come up with content ideas for every business

10 ways to come up with content ideas for every business

Content marketing is a great way for small businesses to build their online presence. It’s cost-effective, and can improve search...

How do you measure and increase customer loyalty?

How do you measure and increase customer loyalty?

Loyal customers are often a retailer’s most valuable segment. They spend more, can often be effective brand advocates, and provide...

What customers need to see on your homepage

What customers need to see on your homepage

In this post I’ll look at what customers are looking for from ecommerce homepages, and some of the key features...

What customers need to see on your shopping basket page

What customers need to see on your shopping basket page

Shopping basket (or cart) pages are a key part of the customer journey on an ecommerce site, and work as...

How smaller retailers should handle the online returns process

How smaller retailers should handle the online returns process

How to handle returns is a bit of a conundrum for retailers in general, and for small businesses, it can...

What customers need to see on your product pages

What customers need to see on your product pages

A well designed product page can make a big difference for online retailers. It’s a place where a lot of...

What small businesses can learn from Amazon

What small businesses can learn from Amazon

It’s an online giant, a place where more than half of all online product searches begin, but Amazon can still...

15 ways to improve your online checkout process

15 ways to improve your online checkout process

Making improvements to your checkout process is perhaps the most effective way to increase conversions on your website. It’s an...

How to improve your online forms to increase conversions

How to improve your online forms to increase conversions

Forms are a key part of any e-commerce site, they are a necessary part of the process to complete a...

20 last minute tips to improve your site in time for Christmas

20 last minute tips to improve your site in time for Christmas

Christmas is coming soon, and while it’s too late in the day to make any substantial changes to websites and...

The importance of customer service for marketing and retention

The importance of customer service for marketing and retention

Businesses tend to spend a lot of money and time acquiring new customers, which means that the important job of...

7 valuable metrics SMEs should be tracking on Google Analytics

7 valuable metrics SMEs should be tracking on Google Analytics

As a free resource, Google Analytics is used by companies of all sizes to gain information on their site visitors....

How small businesses can plan a content marketing strategy

How small businesses can plan a content marketing strategy

Content marketing is a great way for small businesses to build out their online presence, and appeal to their target...

20 e-commerce tips for small businesses

20 e-commerce tips for small businesses

There’s a lot of competition online for small businesses, often with bigger budgets and more established brands. It can seem...

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