How to manage your small business amongst coronavirus

How to manage your small business amongst coronavirus

Click Here Last updated: 8 April 2021 With the UK government announcing a roadmap for easing COVID restrictions in England,...

How to increase sales and repeat visits by building brand loyalty

How to increase sales and repeat visits by building brand loyalty

You may have heard the marketing mantra: ‘It’s cheaper to sell to existing customers than to go out and find...

Build it and they will come: how to grow an email database

Build it and they will come: how to grow an email database

People who subscribe to receive updates from your company are essentially warm leads and highly valuable assets for your business....

The importance of brand storytelling

The importance of brand storytelling

We’re living in a world in which we can order groceries from the sofa, rearrange childcare, purchase cute gifts for...

Why website speed matters

Why website speed matters

Do you remember how frustrating it was when slow dial-up was the only way to connect to the internet? The...

Investing in digital marketing? Spend your money on SEO

Investing in digital marketing? Spend your money on SEO

It’s almost inevitable that your business will need to invest in marketing at some point, whether for increased growth or...

An introduction to the semantic web and how to take advantage of it

An introduction to the semantic web and how to take advantage of it

Back in the mid to late 90s, I performed my first proper search on the internet. The ‘search engine’ of...

An essential guide to competitor research for local businesses

An essential guide to competitor research for local businesses

Competitor research is a time consuming and rather monotonous task, but getting it right can produce overwhelming results. And, if...

How to legally source and use images online

How to legally source and use images online

In 1921, Frederick R. Barnard published an article in Printers’ Ink, commending the effectiveness of using graphics in advertising. He...

A beginner’s guide to building backlinks – Achieving maximum exposure when you have minimum time

A beginner’s guide to building backlinks – Achieving maximum exposure when you have minimum time

You’ve worked hard to make your site SEO friendly. Your site is now optimised for target keywords (that you spent...

Is an online marketplace as effective as my own website?

Is an online marketplace as effective as my own website?

Last year, Brits spent an incredible £133bn on the internet, and as interest grows in high quality, unique products, there...

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