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Building websites for builders: A guide for tradesmen

2 minute read

The UK Domain
The UK Domain

With the demand for plumbers and electricians higher than ever before, it is important to have an online presence to raise awareness for your business and establish yourself as a trusted brand in your community.

For decades, the tradesman industry has been fuelled by word-of-mouth and client reviews and this is no different in 2016. Whilst it may be tempting in the early stages of your business to promote your services through social media, building your own website will enable you to present the integrity of your brand, helping you to establish trust. In the creation of your website, you can build an area of testimonial reviews or case studies providing you with a platform in which to display your work. Similarly, by owning your own website you can exert control over the messages being conveyed about your business, ensuring that they are aligned with your core values and beliefs.

Not only will owning a website help to develop your own relationship with current clients but it may also help to generate new business as people will be able to easily locate you when they search for plumbers, electricians or builders in their local area on Google. Having a website adds a layer of professionalism and authenticity to your company and makes you much easier to find and contact.

While building or rewiring a house probably comes naturally to you, you might be less sure when it comes to building your own website. Don’t be afraid though – this is easier than you might think. There are a number of tools available that you can use in order to build a website. These often have personalised templates that you can use as the basis of your site.

Similarly, there is a perception that creating a website will be an expensive process. Whilst creating your own website can take time, it does not have to be as costly as you first expect. A simple website can be free and it doesn’t take much time or money to make your website top notch. Similarly, when it comes to amplification of your website, there are low cost tools that can help to boost you to the top of Google’s search rankings.

There are so many benefits that come from owning your own website from helping to raise awareness of you as a brand to enabling you to highlight the services that your provide. With this in mind, why don’t you register your .uk domain and take the first steps on your website journey?

The UK Domain

A collection of articles written collaboratively by members of the UK Domain Team.

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