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How can we personalise our website to meet all of our customers’ requirements?

2 minute read

Zoe Brown
Zoe Brown

It can be tricky to personalise your website to meet all of your customers’ requirements, especially if your business offers different types of products or you’re speaking to customers in different locations, nationally and internationally.

In today’s video I suggest a few ways small business owners can personalise their website to meet all their customers’ requirements to answer the #asktheukdomain question from Becky at Boswells.

This includes:

  • Planning the user journey
  • Including clear menus
  • Utilising your blog
  • Tailoring your contact details
  • User testing

Video Transcript
♪ [music] ♪ So today’s question comes from Becky at Boswells, and that’s, “How can we personalise our website to meet all our customer requirements?” It can be tricky to personalise your website to meet every single one of your customer requirements, especially if you stock a lot of different types of products or you have customers in all sorts of locations.

One of the key parts of actually planning your website is to think about your user journey. So take five to ten of your target audience, who you think your customers are going to be, and plan out their user journey. If you can then assign a webpage to each of those stages, then you’ll be going in the right direction to make sure your website will suit all of their needs.

Include as much information on your website as you can, but in a brief and clear way, with clear menus so that customers can find what they’re looking for really quickly and easily. Make sure that you’re talking about a wide range of topics on your blog as well. So think about what those five to ten customers will be interested in, what questions they might have, and you can answer them across your blog.

For international customers, make sure that your contact page has plenty of ways that they can get in touch, and that you include a country code on the phone number as well. You may even want to consider having a multi-language website so that you can keep that on the same domain, depending on your content management system. But you can have the content translated into a different language alongside English if one of your other major target audiences has one different language.

Most importantly, make sure that you do some user testing, so get your real customers to actually try out your website and feedback. This doesn’t even have to be expensive, you could offer them a £10 gift-card for your store in return for their feedback. So there are a few ways that you can personalise your website to meet all your different customer requirements. ♪ [music] ♪

Zoe Brown

Zoe works as a Content Marketing Executive at the UK Domain. Previously working in advertising and the sporting industry, Zoe has over four years experience in marketing.

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