With video consumption continuing to increase and the average person now watching 18 hours of online video a week, this medium continues to grow and can be a great opportunity for small businesses to reach and engage with customers.
Fortunately, smartphones continue to make video creation easier than ever, even for businesses with limited resources and budget. I’ve previously shared some top tips for filming professional videos on a mobile phone, from lighting and sound quality to equipment and popular formats.
Next up, I’m going to share some tips and best practices for editing professional videos on a smartphone, as well as share some top mobile editing apps for SMEs.
Tips for editing videos on a smartphone
Just as you can produce professional videos using a smartphone, the same applies when it comes to editing, once filming is underway and you’re ready to perfect your creations. There are still some important points to consider when you’re editing your videos to help produce the best final product. From cropping and adding music, here are some top things to think about.
1. Crop your videos
It’s important to crop your videos to ensure that there isn’t anything unnecessary in the background such as people or furniture. Ideally, it’s best to avoid anything that could distract your viewers where possible, such as someone walking past in the background.
Just be careful not to crop out anything important. You may for example have your logo on a wall in the background which is great to include in your video for branding.
You may also need to adjust the height and width of your videos to ensure they’re the correct size for each social media platform and placement, such as within a news feed or in stories. Sprout Social has a helpful guide to social media video specs.
You can also find out more about how to crop a video in iOS and Android on the Videomaker website, with recommendations on which apps can help you.
2. Add music
Adding music to your videos has a number of benefits:
- It can draw people’s attention to your content as they’re scrolling through their social media feed
- Music helps to make things memorable (which is why so many brands have their own jingle)
- It’s a powerful way to elicit emotions
- Music can help to keep viewers engaged for longer
When choosing and adding music to your videos, it’s important that it reflects the tone you’re trying to set. The volume of your music is also important, you don’t want it to be overpowering. Unless there’s no talking in your film, it’s good practice to keep it to background music or only have it playing in certain clips so you don’t distract viewers or make any conversation hard to hear or understand.
In most cases, to add a song or sound effect to your video, you will need to use an editing app. If you’re uploading short clips directly to social media (such as TikTok or Instagram Reels) however, you’ll be able to add music directly within the platform before posting.
You can find some more tips about music selection in the article, ‘The role of music in your video? More important than ever!’
3. Add a filter
You should always try to film in the best-quality light – such as natural daylight as opposed to a dark room. Sometimes things don’t turn out the way you expected however. Fortunately, filters can help to brighten up or really make a video pop.
Most smartphones come with in-built filters but if you would like a bigger selection, you’ll find plenty in the apps mentioned below.
4. Utilise editing tools offered by your smartphone
As I’ve already mentioned, most smartphones come with in-built editing tools to help you crop and adjust your video recordings. These can be a good option if you’re looking to crop a video for social or in a situation where you need to quickly edit a recording without using an app.
iPhone editing tools
If you have an iPhone, you can easily access more editing tools such as changing the exposure of your video, adding highlights, removing shadows and changing the contrast, brightness, sharpness, warmth and much more.
Just like with filters, these tools can improve the appearance of your videos and fix any issues such as bad lighting.
Android editing tools
It’s also easy to edit videos on Android phones. How you do this will depend on the device you have but most phone cameras are intuitive and easy to use. This video is a great beginner’s guide to editing videos on your Android smartphone.
Smartphone editing apps for videos
Thanks to smartphones, video production is no longer an expensive task that businesses need to outsource.
As well as being able to film great-quality content straight from your phone, there’s a whole host of editing apps for videos which means that even beginners can crop, superimpose, add music and personalise their creations.
While there are plenty available, below are just some top video editing apps for iPhone and Android devices.
Earlier this year, GoPro launched a complete refresh of their video editing app, Quik.
As the name suggests, the tool is quick and easy to use, making it perfect for businesses that don’t have a lot of experience in this area. Some key features include the ability to add your own music or music from Quick’s library, adding text and stickers to videos, filters, themes and the option to extract photo still images from your recordings.
Another benefit of Quik for small businesses is that it’s affordable. You can use the app for free or pay $1.99 a month or $9.99 a year to unlock its full capabilities.
A popular and free video editing app for iPhone is iMovie, which allows users to upload their video, trim it to size and add built-in features such as music, effects, animations, filters and green-screen effects.
You can also use AirDrop or iCloud Drive to transfer your creations between devices which makes it easy for employees to share and collaborate projects.
A key feature of FilmoraGo is its extensive range of templates which have been designed to transform standard videos into eye-catching and engaging movies. Free to use with the option to purchase additional features, it’s ideal for small businesses who don’t have big marketing budgets.
You can also share videos straight from the app to your social media accounts, which is a great time-saving feature alongside including stickers, filters and text in videos and adding music and sound effects.
4. Adobe Premiere Rush
Adobe Premiere Rush is a free mobile and desktop video editing app. It offers easy-to-use tools for creating videos with hundreds of in-app assets including audio, transition graphics and animated titles. With a wide range of built-in templates, even video novices can create professional-looking films with just a few clicks.
Available for iPhones, Android, Windows and macOS, it means that employees can use the app regardless of which device they’re using and there are options to export videos to social media channels in the right aspect ratio.
If you’re ready to up your video editing game, KineMaster is the app for you. It’s aimed at professionals but could be a good option if you have a little experience or don’t mind taking a bit longer to navigate the platform.
KineMaster is packed full of features that you can use to create video content that will really stand out and impress your viewers including blending options that enable videos to be overlaid to create impressive effects, high-resolution video exports, speed control and more
It’s free to use (videos will have a watermark) or you can upgrade to KineMaster Premium for $4.99 a month with a free trial.
There are a number of other great editing apps for videos including:
If you’re feeling inspired to get started with video marketing, below I’ve listed some further reading which can help you to produce some great campaigns your audience will love.
After completing her degree in Journalism, Monique began her career at a digital marketing agency. It was here she discovered a passion for online marketing with a particular focus on content creation for the web. Six years ago Monique set up her own copywriting business, Copyworks Group, which specialises in creating content for websites, blogs, newsletters and social media pages.Read full profile