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Introduction
With a huge potential audience to reach online, an ecommerce site offers retailers the chance to grow sales and increase their profits.
Even if you’re a retailer that is already selling successfully through marketplaces such as eBay and Etsy, an independent site offers the opportunity to have greater control over your business, and your revenues.
This pathway will explain the steps you need to plan and launch an ecommerce site, as well as marketing it and improving performance after launch.
Throughout this guide, a fictional business case study will be used to bring the steps to life and help you understand how to apply the tactics and techniques covered to your own small business.
We’ll cover
- Why your business needs an ecommerce site
- How to plan and research your website launch
- What to consider when choosing an ecommerce platform
- Selecting payment and delivery partners
- Delivering an excellent user experience for your visitors
- Marketing and building traffic to your new ecommerce site
- Using data to optimise your website and grow your business
What’s included
- A jargon-free guide which walks you through the process of setting up your own online shop
- Best tools and popular platforms to help you choose the right solution for your small business
- Knowledge checks to test your understanding