Welcome to our Marketing Toolkit for our MAKE IT .UK campaign. Here you will find guidelines for using The UK Domain brand and access to a range of our brand assets and campaign specific marketing tools.
The campaign is all about driving both new domain registrations and generating awareness of a domain being at the heart of a business’ consistent digital footprint, from their website to email to social media and more.
This is a long-term campaign which will evolve over time, using different creative executions and supporting messages. As well as acknowledging brand awareness and driving domain registrations, the campaign also aims to dispel the myths behind a business’ reluctance to see the bigger picture when it comes to their domain.
The campaign launched during the week commencing 20th July 2020 with our lead message: ‘What they see is what you get’ supported by some of our 2019 ‘Trust and Awareness’ research findings.
We’ve taken some of the vibrant campaign creative and created a toolkit of assets to support you in promoting our .UK family of domains. We will build out more assets in this toolkit as the campaign evolves.
.UK brand guidelines and logos
Download our UK Domain brand guidelines or our core brand assets.
5 great reasons why your customers should register a .UK domain
Check out our infographic ‘5 great reasons why your customers should register a .UK domain’ here. To support you in sharing this asset with your customers, you can find a range of social assets here.
If you can’t find what you are looking for, or would like any assets in other formats or dimensions then let us know via email here.
Campaign specific assets
Below is a range of campaign specific assets to help you with your marketing of the .UK family of domains.
Logos and Icons
Download a range of MAKE IT .UK industry hero icons and logos.
Badges
Logos
Versions with both black and white supporting copy are available in each of the colour folders.
Digital assets (includes images for your website):
Download our range of digital assets below. Please contact us if additional assets would be suitable to support you for the campaign and we can work with you to create these.
The following folders contain more generic hero assets and trade-specific creatives with two supporting messages.
Generic hero assets
Van creatives
Coffee shop creatives
Social assets:
Download our range of paid and organic assets.
‘Sharpest Tool’ trade creatives:
