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Research finds misinformation online costs independent businesses £6.1billion per year

1 minute read

The UK Domain
The UK Domain

With 67% of consumers searching online before heading to a physical shop, misinformation online can not only cost independent high street businesses £6.1 billion revenue per year but can also affect whether customers return or use national high street chains instead.

Our recent research highlights just how important it is that business information is correct online – within search results, directories and business websites. It also shows what key information consumers seek, from opening times to addresses and product information.

If you own an independent high street business, take note of these trends and statistics – do you know how and where your business is represented online? Are you doing everything you can to attract customers and keep their trust?

See the full research in our infographic below, and find some helpful advice in our guides to get your business online and grow your online presence.

Further information on the research is available on our press release.

The UK Domain

A collection of articles written collaboratively by members of the UK Domain Team.

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