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36 Search Results for “b2b”

Seven tips for filming professional videos on a mobile phone

Video marketing is the process of using video to promote your product, service or business. A powerful visual tool, it’s a great way to reach new audiences, educate your viewers and increase engagement. As well as being a highly effective form of content, video has become hugely popular in recent years. This has come hand-in-hand […]

Monique Holtman

How to use LinkedIn as a small business

We all know that Facebook and Twitter can be great platforms for growing a business, but you might not yet have thought about how adding LinkedIn to your social media strategy could help you reach out to new audiences. With over 690 million users and counting, and a third of professionals using the platform, LinkedIn […]

Rachel Ramsay

Thought leadership marketing: A guide for small businesses

There’s more to marketing than pushing your products at unsuspecting people. Beyond the traditional marketing worlds of advertising, email campaigns, Pay-Per-Click and direct mail, there’s a more sophisticated strategy growing in popularity: thought leadership marketing. And, with one survey finding that 89% of decision-makers say that “thought leadership can be effective in enhancing their perceptions […]

Rachel Ramsay

A guide to guest blogging

Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses have in common is the need to promote their brand online. One way of doing this is by a marketing tactic known as ‘guest blogging’. As the name suggests, a ‘guest blog post’ is a […]

Sam Jefferies

A guide to guest blogging

Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses have in common is the need to promote their brand online. One way of doing this is by a marketing tactic known as ‘guest blogging’. You’ve heard of blogging, but you might not have heard […]

Rachel Ramsay

Email marketing: A guide for small businesses

Email marketing is still one of the most effective forms of marketing and one which, thanks to affordable and free tools, is accessible to all small businesses, from one-man bands to larger organisations. When it comes to getting started, email marketing can be a daunting subject, from information on A/B testing to improving CTR rates […]

Zoe Brown

What’s the best webinar software to use?

While many great things have come from the invention of the Internet, for business owners, one of the best is webinars. This live, web-based video conference tool allows organisations to connect with viewers and listeners all over the world. According to research conducted by GoToWebinar, 73% of B2B marketing and sales leaders do in fact […]

Monique Holtman

Email marketing: how to reach and engage your customers

There’s absolutely no denying that email marketing is big business. In 2019, a staggering 293 billion emails were sent every day and this is expected to increase to more than 347 billion by 2023. While emailing may be an incredibly easy way to reach out to hundreds, even thousands of potential customers, badly timed or […]

Monique Holtman

Top 6 ways of driving loyalty using after-sales content

According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the buyer journey. 87% of all respondents (B2B and B2C) stated that they used content marketing to generate leads, and 82% to encourage brand awareness. A surprisingly low 8% of content was produced for the purchase […]

Charlotte Jenkins