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36 Search Results for “b2b”

How account-based marketing can help you to land bigger, better clients

Account-based marketing can give your business an edge over the competition, even if your operation is on the small side. Find out what account-based marketing is and what makes it effective, and learn the cornerstones of successful account-based marketing. What is account-based marketing? Account-based marketing is sometimes referred to as key account marketing, and it […]

Polly Kay

How to turn around an ineffective business blog

So you’ve got your business online, and you’ve invested some serious time and effort building a blog. After all, the benefits of regular blog content are indisputable: The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.  B2B marketers using blogs generate 67% more leads.  Companies that blog 15 times per month […]

Charlotte Jenkins

What customers need to see on your product pages

A well designed product page can make a big difference for online retailers. It’s a place where a lot of potential customers are considering a purchase and weighing up their options, so what they see and read on this page can sway them either way. Product pages need to work hard to show products (or […]

Graham Charlton

What you should look for when hiring a copywriter

Businesses increasingly need the assistance of authentically talented copywriters to achieve their goals, whether this is through permanent in-house staff additions or freelance contributions. Either way, it can be difficult to ascertain the best candidates if you’re not sure what you should be looking for. This article will help you to decipher the type of […]

Rosie Hayes

How to create marketing videos on a budget

Marketers are responding to our ever-shortening attention spans by making content more visual and it’s safe to say that it’s paying off. In the last couple of years, there has been a surge in the popularity of video marketing. Whether it’s funny cats, people falling over or make up tutorials, we can’t get enough of […]

Monique Holtman

Which social media platform is right for my startup?

There are so many things to do when your startup is getting close to being ready to launch. You’ve heard the mantra that everything is PR: from buying office chairs to recruiting your staff, to getting your first sale; you need to tell your new audience all about it. Everyone tells you that investing time […]

Tom Rodgers

A beginner’s guide to building backlinks – Achieving maximum exposure when you have minimum time

You’ve worked hard to make your site SEO friendly. Your site is now optimised for target keywords (that you spent days researching), you’ve submitted an XML sitemap and used clear and well-structured URLs. You’ve even crafted beautifully persuasive meta descriptions that are guaranteed a high click-through-rate (CTR), but you’re still struggling to rank highly. Sound […]

Sarah Miles

Six great examples of email newsletters

Given the number of emails we all receive these days, it’s little wonder that we don’t have time to read them all anymore. Studies suggest that the average open rate for marketing emails is just 21.73% across all industries. When you’re competing for the reader’s attention with umpteen other emails – and ultimately, with the […]

Natalie Wood

A guide to customer profiling

Creating a customer profile for your business is a vital part of marketing; it essentially defines the characteristics of your ideal customer and creates a portrait of who is buying your product or service. When thrown within the growing ‘To Do’ list of new businesses it can be an area that is overlooked, when in […]

Zoe Brown