Cyber security for SMEs

Cyber security for SMEs

With an increasing amount of business conducted online, it’s more important than ever for companies to protect themselves and their...

Building guidelines for customer service on social media

Building guidelines for customer service on social media

The kettle is boiling, the teabag lounges in the bottom of the cup, and the milk bottle is poised beside...

Five number-tweaking tips to make your prices more attractive

Five number-tweaking tips to make your prices more attractive

Most businesses put a lot of effort into their sales pages. They agonise over the layout, the colours, the words,...

How to keep email leads warm between campaigns

How to keep email leads warm between campaigns

Email campaigns are a fantastic way to generate new business and get more out of existing customers. What happens in...

6 powerful inventory tools for your small business

6 powerful inventory tools for your small business

It’s easy to get overwhelmed when you’re running a product-heavy business. Between shipping, storage, audits, and recalls, there’s a huge...

How to prove and improve the ROI of your paid social media

How to prove and improve the ROI of your paid social media

Marketers spend a lot of time thinking about ROI. To make a profit, it’s crucial to know which tools, channels,...

Mind the gap: How and why to align your business’s sales and marketing endeavours to drive growth

Mind the gap: How and why to align your business’s sales and marketing endeavours to drive growth

If your business is growing rapidly, your sales and marketing departments need to work together in order to drive sales...

How can B2B companies use social media more effectively?

How can B2B companies use social media more effectively?

 Big name brands and huge social media audiences seem to go hand in hand. Starbucks has 16.8 million Instagram followers,...

How account-based marketing can help you to land bigger, better clients

How account-based marketing can help you to land bigger, better clients

Account-based marketing can give your business an edge over the competition, even if your operation is on the small side....

How to turn around an ineffective business blog

How to turn around an ineffective business blog

So you’ve got your business online, and you’ve invested some serious time and effort building a blog. After all, the...

What customers need to see on your product pages

What customers need to see on your product pages

A well designed product page can make a big difference for online retailers. It’s a place where a lot of...

What you should look for when hiring a copywriter

What you should look for when hiring a copywriter

Businesses increasingly need the assistance of authentically talented copywriters to achieve their goals, whether this is through permanent in-house staff...

How to create marketing videos on a budget

How to create marketing videos on a budget

Marketers are responding to our ever-shortening attention spans by making content more visual and it’s safe to say that it’s...

Which social media platform is right for my startup?

Which social media platform is right for my startup?

There are so many things to do when your startup is getting close to being ready to launch. You’ve heard...

A beginner’s guide to building backlinks – Achieving maximum exposure when you have minimum time

A beginner’s guide to building backlinks – Achieving maximum exposure when you have minimum time

You’ve worked hard to make your site SEO friendly. Your site is now optimised for target keywords (that you spent...

Six great examples of email newsletters

Six great examples of email newsletters

Given the number of emails we all receive these days, it’s little wonder that we don’t have time to read...

A guide to customer profiling

A guide to customer profiling

Creating a customer profile for your business is a vital part of marketing; it essentially defines the characteristics of your...

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