How to manage your small business amongst coronavirus

How to manage your small business amongst coronavirus

Click Here Last updated: 8 April 2021 With the UK government announcing a roadmap for easing COVID restrictions in England,...

Why Conversion Rate Optimisation (CRO) matters for small businesses

Why Conversion Rate Optimisation (CRO) matters for small businesses

Conversion Rate Optimisation (CRO) should be used by any small business selling online. Used well, it can be a cost-effective...

Should you harness the power of the flash sale?

Should you harness the power of the flash sale?

Warning: Contains radishes. What is a flash sale? As a customer, you’ve probably heard about flash sales before, a brief chance to...

How online shops can save the high street

How online shops can save the high street

The UK’s high streets are under threat, and it does at least seem that the traditional model of offline retail...

How online retailers can use algorithms to grow their business

How online retailers can use algorithms to grow their business

The use of algorithms in ecommerce is tied up to a certain extent with two similar yet separate concepts, Artificial...

How SMEs can use digital coupons to grow their brand

How SMEs can use digital coupons to grow their brand

With consumers spending an average of two hours a week looking for opportunities to save money online and 90% of...

A guide to delivery and fulfilment for small businesses

A guide to delivery and fulfilment for small businesses

Delivery is a key area in online retail. The price and convenience of delivery options can affect the decision to...

What customers need to see on your homepage

What customers need to see on your homepage

In this post I’ll look at what customers are looking for from ecommerce homepages, and some of the key features...

What customers need to see on your shopping basket page

What customers need to see on your shopping basket page

Shopping basket (or cart) pages are a key part of the customer journey on an ecommerce site, and work as...

How smaller retailers should handle the online returns process

How smaller retailers should handle the online returns process

How to handle returns is a bit of a conundrum for retailers in general, and for small businesses, it can...

What customers need to see on your product pages

What customers need to see on your product pages

A well designed product page can make a big difference for online retailers. It’s a place where a lot of...

What small businesses can learn from Amazon

What small businesses can learn from Amazon

It’s an online giant, a place where more than half of all online product searches begin, but Amazon can still...

15 ways to improve your online checkout process

15 ways to improve your online checkout process

Making improvements to your checkout process is perhaps the most effective way to increase conversions on your website. It’s an...

How to improve your online forms to increase conversions

How to improve your online forms to increase conversions

Forms are a key part of any e-commerce site, they are a necessary part of the process to complete a...

Six things you should be doing in the run-up to Christmas

Six things you should be doing in the run-up to Christmas

The run-up to Christmas is the busiest time of year for many small businesses, particularly if you’re selling products likely...

20 last minute tips to improve your site in time for Christmas

20 last minute tips to improve your site in time for Christmas

Christmas is coming soon, and while it’s too late in the day to make any substantial changes to websites and...

20 e-commerce tips for small businesses

20 e-commerce tips for small businesses

There’s a lot of competition online for small businesses, often with bigger budgets and more established brands. It can seem...

Why you need to think cross device if you’re selling products online

Why you need to think cross device if you’re selling products online

According to a report by Criteo, over 30% of online purchases are now “cross device”, meaning that they involve two...

Is an online marketplace as effective as my own website?

Is an online marketplace as effective as my own website?

Last year, Brits spent an incredible £133bn on the internet, and as interest grows in high quality, unique products, there...

Is WordPress any good for creating an e-commerce website?

Is WordPress any good for creating an e-commerce website?

Getting your own e-commerce website up and running is easier now than it’s ever been and the choices are wide...

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