How to manage your small business amongst coronavirus

How to manage your small business amongst coronavirus

Click Here Last updated: 8 April 2021 With the UK government announcing a roadmap for easing COVID restrictions in England,...

Five steps to creating an Instagram strategy

Five steps to creating an Instagram strategy

With 63% of small businesses already on social media and a further 22% planning to set up an account in...

A small business guide to Instagram Live

A small business guide to Instagram Live

Instagram Live is a feature which allows users to stream video to their followers and engage with them in real...

Can Facebook Messenger be used as an effective marketing tool?

Can Facebook Messenger be used as an effective marketing tool?

This year, Facebook Messenger is becoming a go-to marketing tactic for businesses of all kinds. Over a billion people message...

Guide to setting up an Instagram Business account

Guide to setting up an Instagram Business account

With 1 billion monthly active users, Instagram is by far one of the most popular social platforms. A fast-growing free...

Getting started with Pinterest for Business

Getting started with Pinterest for Business

In my previous article, I discussed whether or not Pinterest is right for your business. Assuming you’ve decided that it...

The advantages of developing an open conversation with customers

The advantages of developing an open conversation with customers

Everyone likes a good old chinwag. A chance to shoot the breeze, chew the fat or, I shiver to use...

How to get started in a social media career

How to get started in a social media career

Getting paid to sit on social media all day: sounds too good to be true, doesn’t it? Well, such careers...

How small businesses can use ‘stories’ to reach target audiences

How small businesses can use ‘stories’ to reach target audiences

While they’re not completely new, social media ‘stories’ have marketing potential that many businesses are only just beginning to discover....

Should your business be on Snapchat?

Should your business be on Snapchat?

At last count, Snapchat had 188 million active users. Modest compared to Instagram’s huge 500 million daily users of their...

Why engagement rates are important on social media

Why engagement rates are important on social media

Brands can no longer live in a world where they hide behind a wall of private communication and push inquiries,...

Can you recover your brand’s reputation if you make a serious error on social media?

Can you recover your brand’s reputation if you make a serious error on social media?

Getting to grips with marketing an SME or a small local business can be a steep learning curve for the...

Building guidelines for customer service on social media

Building guidelines for customer service on social media

The kettle is boiling, the teabag lounges in the bottom of the cup, and the milk bottle is poised beside...

Everything you need to know about tagging on social media

Everything you need to know about tagging on social media

Tagging, mentioning, @ing… call it what you will, interacting with other people by including them in your posts is fundamental...

How can Twitter help SMEs exhibiting at events?

How can Twitter help SMEs exhibiting at events?

As social media platforms go, Twitter is a powerful tool for promoting your small business. Just one of the infinite...

Your go-to guide for the best image dimensions for social media

Your go-to guide for the best image dimensions for social media

If you’ve ever seen a business upload a blurry, badly cropped photo to their latest social media post, you’ll know...

Why your small business needs to use WhatsApp Business

Why your small business needs to use WhatsApp Business

When WhatsApp launched its Business app in early 2018, it was only available on Android. At last, in April this...

Pinterest: is it right for my business?

Pinterest: is it right for my business?

When you’re busy running a business, finding the time to promote yourself on social media can be challenging. If you’re...

What to do if your influencer goes rogue

What to do if your influencer goes rogue

Partnering with an influencer in a mutually beneficial arrangement to raise brand awareness or promote products and services can be...

How to be reactive on social media (when you’ve got the proactive side covered)

How to be reactive on social media (when you’ve got the proactive side covered)

Social media is an essential element of any small business marketing, being a key driver for 74% of consumers’ purchasing...

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