How to manage your small business amongst coronavirus

How to manage your small business amongst coronavirus

Click Here Last updated: 8 April 2021 With the UK government announcing a roadmap for easing COVID restrictions in England,...

9 ways SMEs can use Pinterest as part of their social marketing strategy

9 ways SMEs can use Pinterest as part of their social marketing strategy

When we think about social media marketing, we often think first of Facebook, Instagram, Twitter, and LinkedIn. But, although it’s...

Are Twitter Ads worth using to grow your brand?

Are Twitter Ads worth using to grow your brand?

Paid ads are typically a good option for raising brand awareness and increasing engagement with your company. They allow you...

How to leverage social media to sell your products online

How to leverage social media to sell your products online

“Social commerce” is one of those marketing terms that says exactly what it means: selling your products on your social...

How to increase social media engagement with your brand or business

How to increase social media engagement with your brand or business

Popular social media platforms like Facebook, Twitter, Instagram and YouTube can offer a rich stream of prospects for businesses that...

How to use Twitter as a small charity

How to use Twitter as a small charity

As a charity, your primary concern is keeping enough money coming in to be able to continue your important work....

How to deal with trolls – a small business guide

How to deal with trolls – a small business guide

It’s a nightmare scenario: You’ve had a customer complaint online – and they just won’t give up. They’re ranting and...

The recipe to creating viral online marketing campaigns for small businesses

The recipe to creating viral online marketing campaigns for small businesses

There are many definitions of viral marketing, some referring to strategy others to social media. Simply, viral marketing is a...

A guide to retargeting on Facebook for SMEs

A guide to retargeting on Facebook for SMEs

It’s easy to forget that the vast majority of people who land on your website are not ready to buy....

Four brands bossing it at Facebook Live (and how you can learn from them)

Four brands bossing it at Facebook Live (and how you can learn from them)

Facebook Live is a must for brands looking to raise their online profile and increase engagement with their fans. The...

How to use Facebook Live to increase brand awareness

How to use Facebook Live to increase brand awareness

For brands wanting to raise their awareness, they can’t go far wrong with Facebook Live. Clocking up more than 100...

How to use Facebook’s Lookalike Audiences tool to find and reach new prospects

How to use Facebook’s Lookalike Audiences tool to find and reach new prospects

Facebook’s Lookalike Audiences tool can help you to identify and reach out to new prospects that have things in common...

To reach the Gen-Z audience of 18-24-year-olds, new research shows charities should embrace social commerce

To reach the Gen-Z audience of 18-24-year-olds, new research shows charities should embrace social commerce

New research about charity retailers using social media by Cybertill here has shown that charities could be missing out on...

How can B2B companies use social media more effectively?

How can B2B companies use social media more effectively?

 Big name brands and huge social media audiences seem to go hand in hand. Starbucks has 16.8 million Instagram followers,...

How to write great Instagram captions

How to write great Instagram captions

Instagram is one of the most popular ways to share photos, and it’s not hard to see why. Its suite...

A guide to using social proof for small businesses

A guide to using social proof for small businesses

Social proof can be a powerful tactic for online marketers, and one which can help to persuade more customers to...

Social media polls: how can they benefit your business?

Social media polls: how can they benefit your business?

We’ve all experienced the fun of voting in polls on election days, but did you know that they’ve also become...

Dark social: what it is and how it’s affecting SMEs

Dark social: what it is and how it’s affecting SMEs

The term ‘dark social’ sounds pretty sinister and although it’s not actually as scary as it sounds, it still causes...

How to tell if an influencer’s followers are real

How to tell if an influencer’s followers are real

Influencer marketing or influence marketing involves working with an influential individual such as a celebrity or well-known blogger and using...

How to choose the right LinkedIn profile picture

How to choose the right LinkedIn profile picture

If you’re fine-tuning your LinkedIn profile, writing a short bio because you’re seeking a new position, or want to build...

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