We recently ran a campaign to raise awareness of .UK domains, trailing new messaging and channels to help us understand which has the biggest impact.
The three-month campaign (July-September) had two main aims; to inform future awareness campaigns and activities in the shorter term, and drive awareness of the true value of .UK domains and increase preference for them in the longer term. It was targeted at three key audiences; SMEs without a website and social, start-ups and entrepreneurs and youth/personal branding.
We held a webinar to share more details on the campaign approach, creatives, and performance. You can view the webinar recording, slides, and a selection of our adverts, which ran across various channels, such as social media, podcasts, radio, YouTube and TV below.