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Is there a way to keep responders to Facebook competitions local?

2 minute read

Zoe Brown
Zoe Brown

Facebook can be a great platform for small businesses to interact with their customers and reach a large audience, but how can you make sure you’re reaching the right people geographically?

That’s what our question today is all about, asked by Kate at Molemi: ‘Is there a way to keep responders to Facebook competitions more local, and how can I encourage local interaction more?’.

So, in our video I look at some Facebook settings that can help you target people in your location and some top tips to encourage local interaction in competitions and generic posts.

Video Transcript ♪ [music] ♪ We’ve had a question from Kate at Molemi the shoe shop, “Is there a way to keep responders to Facebook competitions more local and how can I encourage local interaction more?”

When you’re actually writing organic posts on Facebook you can activate a targeting option in the general settings of the admin area. This means when you write the status you can see a target icon along the bottom left. Clicking on this allows you to target your post to people in your location.

You can also think about including your location in the competition rules so only people close to you actually qualify to win the prize. If you’re gonna put some money behind your ad possibly boosting it on Facebook, make sure that you use the targeting settings. Bear in mind when you’re choosing a location you include a radius, so don’t be afraid to experiment with this a little bit.

Why not start by choosing people in a small radius close to your store. If you find this is limiting your competition entry slightly don’t be afraid to widen it slightly. So those are a few ways you can try to target more local customers on Facebook. I hope that this helps. If you have a question don’t forget to ask us using #asktheukdomain on Facebook and Twitter or head over to our website where you can get in touch there. ♪ [music] ♪

Zoe Brown

Zoe works as a Content Marketing Executive at the UK Domain. Previously working in advertising and the sporting industry, Zoe has over four years experience in marketing.

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