
Introduction
About this course
In this course I’ll introduce you to the different areas of writing for the web, from the pages and products on your website to the blog posts, social media and emails you can use to market your brand, products or services and attract new attention online.
Along the way, you’ll find out about what you need to think about when writing for online platforms, and you’ll learn how to write content that people want to read. Throughout this pathway, I’ll use a fictional business, a florist, to help you understand how the ideas and techniques mentioned can be applied.
We’ll Cover
- How to write website copy that sells products or services
- Why and how to write blog posts
- How to write engaging social media posts
- How to write emails that people want to read
What’s included
- Step-by-step guides to different aspects of copywriting
- Practical examples referencing a fictional small business case study
- Videos to guide you through key actions
- Multiple-choice questions to put your knowledge to the test