According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the...
Online reviews are a huge factor in the consumer decision-making process, with an estimated 86% of consumers reading local reviews...
This year, Facebook Messenger is becoming a go-to marketing tactic for businesses of all kinds. Over a billion people message...
In spite of all the new and exciting marketing tools available – from Instagram Stories through to rich-media SMS –...
A fundamental part of SEO is your keyword research. It’s the task of identifying and researching the keywords and phrases...
At last count, Snapchat had 188 million active users. Modest compared to Instagram’s huge 500 million daily users of their...
YouTube is in the top two most visited sites in the world behind Google, boasting around 1 billion unique users...
In recent articles, I’ve looked at how podcasting can help you connect with your audience and support your broader marketing...
In a recent article, I explored why podcasting is a good option for marketers wanting to expand their reach and...
Facebook is a proven way of building brand exposure, audience engagement, driving website traffic, and even increasing revenue. With its...
Over the last decade, there have been differing views on how to create the right kind of content to support...
Email marketing is a proven way of generating leads and encouraging repeat business. Your audience are already invested because they’ve...
If you’re a small business or start up then the chances are you’re working every hour to keep things on...
It’s common knowledge that content marketing is marketing in today’s business world. Most businesses know how important it is to...
A quick Google of “QR codes” and you’ll be greeted with a range of articles disputing their relevance in today’s...
Visual identification and how the brain recognises images have been a central focus of traditional marketing for decades. The brain...
Sometimes it’s easy to forget about the array of different content options available. Often we focus on the written word...
When WhatsApp launched its Business app in early 2018, it was only available on Android. At last, in April this...
Email marketing remains the most cost-effective of all marketing tactics. It’s been estimated that it delivers an ROI of 4400%...
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