How small retailers can use Facebook carousel ads

Facebook is ranked the number one social platform globally. With 2.2 billion active daily users, its potential has long been...

Top 6 ways of driving loyalty using after-sales content

According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the...

Ultimate guide to online reviews

Online reviews are a huge factor in the consumer decision-making process, with an estimated 86% of consumers reading local reviews...

Can Facebook Messenger be used as an effective marketing tool?

This year, Facebook Messenger is becoming a go-to marketing tactic for businesses of all kinds. Over a billion people message...

How to create the perfect video for your email marketing campaign

In spite of all the new and exciting marketing tools available  – from Instagram Stories through to rich-media SMS –...

How to find secondary keywords to enhance your SEO

A fundamental part of SEO is your keyword research. It’s the task of identifying and researching the keywords and phrases...

Should your business be on Snapchat?

At last count, Snapchat had 188 million active users. Modest compared to Instagram’s huge 500 million daily users of their...

A brief introduction to YouTube Ads for SMEs

YouTube is in the top two most visited sites in the world behind Google, boasting around 1 billion unique users...

11 ways to grow your podcast audience organically

In recent articles, I’ve looked at how podcasting can help you connect with your audience and support your broader marketing...

How to monetise your podcast by attracting sponsorship

In a recent article, I explored why podcasting is a good option for marketers wanting to expand their reach and...

How to use Facebook Analytics to make the most of your marketing efforts in 2020

Facebook is a proven way of building brand exposure, audience engagement, driving website traffic, and even increasing revenue. With its...

How to create excellent long-form content to improve SEO

Over the last decade, there have been differing views on how to create the right kind of content to support...

Why you need to be A/B testing your email marketing and how to get started

Email marketing is a proven way of generating leads and encouraging repeat business. Your audience are already invested because they’ve...

Top 9 podcasts every SME should be listening to

If you’re a small business or start up then the chances are you’re working every hour to keep things on...

How to create the right type of content for each stage of the buyer journey

It’s common knowledge that content marketing is marketing in today’s business world. Most businesses know how important it is to...

Are QR codes worth using in your campaigns?

A quick Google of “QR codes” and you’ll be greeted with a range of articles disputing their relevance in today’s...

Visual search: what is it, and how can SMEs get on board?

Visual identification and how the brain recognises images have been a central focus of traditional marketing for decades. The brain...

Why you should consider podcasts for your content marketing strategy

Sometimes it’s easy to forget about the array of different content options available. Often we focus on the written word...

Why your small business needs to use WhatsApp Business

When WhatsApp launched its Business app in early 2018, it was only available on Android. At last, in April this...

How to improve click through rate (CTR) on your email campaigns

Email marketing remains the most cost-effective of all marketing tactics. It’s been estimated that it delivers an ROI of 4400%...