How SMEs can build brand loyalty

Increasing customer retention and building brand loyalty are goals that businesses of all sizes strive to achieve, but for SMEs...

What SMEs can learn from the rise of “retailtainment” to provide a more immersive shopping experience

Given the emphasis that is placed on online marketing in today’s ever-more connected modern world, enhancing the real-life in-store shopping...

Five steps freelancers can take to avoid late and unpaid invoices

Chasing up unpaid invoices can be one of the greatest sources of frustration for freelancers, and one that can very...

Five steps SME owners can take to avoid late and unpaid invoices

Six common marketing mistakes new businesses should avoid

“First impressions count” as the old cliché goes, and never is this truer than when it comes to the impression...

Can you recover your brand’s reputation if you make a serious error on social media?

Getting to grips with marketing an SME or a small local business can be a steep learning curve for the...

Taking product photographs for online stores: How to take and showcase effective product images

If you sell goods over the internet where shoppers cannot physically handle and examine your offerings, using an appropriate selection...

Native advertising for SMEs: Why and how native ads can enhance brand awareness and increase sales

The owners and decision-makers of SMEs rarely have the benefit of an in-house marketing department or consultant on hand, and...

How to set up your recruitment process to incentivise employee retention

Whilst there is never any shortage of applicants for even the most poorly paid or unpleasant of jobs, retaining good...

GDPR and legitimate interest: What you need to know

Getting to grips with GDPR compliance can represent a steep learning curve for businesses that don’t have the benefit of...

How SMEs can improve employee retention – and why they should care about doing so

SMEs often face unique challenges when it comes to achieving long-term employee retention and having a high rate of employee...

What to do if your influencer goes rogue

Partnering with an influencer in a mutually beneficial arrangement to raise brand awareness or promote products and services can be...

Why you need to think long-term before starting a business blog

Blogging is widely accepted to be a virtual necessity for businesses and brands today, and even small local companies, start-ups...

The perils of ego marketing: How to recognise and fix a bad brand strategy

Many businesses and even marketing professionals compromise the effectiveness of their campaigns and waste ad spend unnecessarily by taking an...

The five most popular types of YouTube videos for SMEs to build subscribers and raise brand awareness

YouTube is by far the most popular video sharing platform on the internet, as well as being the world’s second...

Is guerrilla marketing dead, or does it still hold value for SMEs?

I studied marketing at university back in the early noughties, and it is fair to say that for me, little...

How your ecommerce store may be leaving money on the table, and what you need to do to correct it

Every ecommerce store wants to increase sales and boost the ROI of their marketing spend, but knowing the best way...

How to turn dry or boring topics into something your prospects find interesting and engaging

Some topics you need to write about are never going to be interesting in and of themselves, even for people...

How to increase social media engagement with your brand or business

Popular social media platforms like Facebook, Twitter, Instagram and YouTube can offer a rich stream of prospects for businesses that...

How to identify and fix off-target ad personalisation

Ad personalisation is one of the latest buzz-phrases to make it into the vocabulary of modern marketers, and for good...