Given the emphasis that is placed on online marketing in today’s ever-more connected modern world, enhancing the real-life in-store shopping...
Chasing up unpaid invoices can be one of the greatest sources of frustration for freelancers, and one that can very...
“First impressions count” as the old cliché goes, and never is this truer than when it comes to the impression...
Getting to grips with marketing an SME or a small local business can be a steep learning curve for the...
If you sell goods over the internet where shoppers cannot physically handle and examine your offerings, using an appropriate selection...
The owners and decision-makers of SMEs rarely have the benefit of an in-house marketing department or consultant on hand, and...
Whilst there is never any shortage of applicants for even the most poorly paid or unpleasant of jobs, retaining good...
Getting to grips with GDPR compliance can represent a steep learning curve for businesses that don’t have the benefit of...
SMEs often face unique challenges when it comes to achieving long-term employee retention and having a high rate of employee...
Partnering with an influencer in a mutually beneficial arrangement to raise brand awareness or promote products and services can be...
Blogging is widely accepted to be a virtual necessity for businesses and brands today, and even small local companies, start-ups...
Many businesses and even marketing professionals compromise the effectiveness of their campaigns and waste ad spend unnecessarily by taking an...
YouTube is by far the most popular video sharing platform on the internet, as well as being the world’s second...
I studied marketing at university back in the early noughties, and it is fair to say that for me, little...
Every ecommerce store wants to increase sales and boost the ROI of their marketing spend, but knowing the best way...
Some topics you need to write about are never going to be interesting in and of themselves, even for people...
Popular social media platforms like Facebook, Twitter, Instagram and YouTube can offer a rich stream of prospects for businesses that...
Ad personalisation is one of the latest buzz-phrases to make it into the vocabulary of modern marketers, and for good...
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