Cyber security for SMEs

Cyber security for SMEs

With an increasing amount of business conducted online, it’s more important than ever for companies to protect themselves and their...

Content marketing strategy – Guide for small businesses

Content marketing strategy – Guide for small businesses

It is hard not to come across the concept of “content marketing” when researching marketing strategies and tactics for small...

What is interactive content, and could it boost your content marketing?

What is interactive content, and could it boost your content marketing?

We’re probably all familiar with the famous phrase ‘content is king’ or heard about the rise of content marketing as...

Six ways to refresh your content marketing strategy for 2021

Six ways to refresh your content marketing strategy for 2021

The beginning of a New Year often encourages us to look back at the past year and make new goals...

16 content marketing buzzwords SMEs need to know (and what they mean)

16 content marketing buzzwords SMEs need to know (and what they mean)

Content marketing continues to remain an effective marketing approach being adopted by businesses of all sizes. In fact, 70% of...

Long-form content: everything small businesses need to know

Long-form content: everything small businesses need to know

Despite the fact that we’re constantly being reminded that audiences have short attention spans, there has been a big increase...

How to update existing blogs to give your website a boost

How to update existing blogs to give your website a boost

Creating good quality blog and article content takes time and for small businesses in particular, keeping up with a demanding...

How to become a copywriter

How to become a copywriter

Often confused with copyright law by the uninitiated, copywriting is the art of commercial writing. Most often it means using...

How to use Google to plan a blog post

How to use Google to plan a blog post

Blogging is one of the most popular ways to increase organic traffic to your website. However, due to its popularity,...

What’s the difference between owned, earned and paid media?

What’s the difference between owned, earned and paid media?

Owned, earned and paid media are the three pillars of a successful content marketing strategy. Owned media focuses on interacting...

Five tools for creating your own infographics

Five tools for creating your own infographics

Infographics are a form of visual communication designed to capture attention and enhance comprehension.  They can be used to convey...

Video: Creating a content marketing strategy for your small business

Video: Creating a content marketing strategy for your small business

Content marketing can be a powerful marketing approach for businesses of all sizes. By creating helpful and valuable content you...

A guide to guest blogging

A guide to guest blogging

Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses...

A guide to guest blogging

A guide to guest blogging

Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses...

What is user-generated content, and why should it be a focus for your SME?

What is user-generated content, and why should it be a focus for your SME?

Like any kind of online content, user-generated content comes in many different forms. But what is it, and why does...

The best content marketing campaigns from 2019 (and what you can learn from them)

The best content marketing campaigns from 2019 (and what you can learn from them)

As the end of another year draws to a close, this is often a time of reflection for small businesses....

Six content marketing predictions for 2020

Six content marketing predictions for 2020

You don’t need us to tell you that the world of content marketing moves fast. With the first YouTube video...

Top 6 ways of driving loyalty using after-sales content

Top 6 ways of driving loyalty using after-sales content

According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the...

Ultimate guide to online reviews

Ultimate guide to online reviews

Online reviews are a huge factor in the consumer decision-making process, with an estimated 86% of consumers reading local reviews...

The industry sectors which will offer your start-up odds on chances of success

The industry sectors which will offer your start-up odds on chances of success

At The UK Domain, we analysed the latest available data from the Office for National Statistics (ONS), which shows the...

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