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36 Search Results for “b2b”

A guide to LinkedIn advertising for small B2B businesses

The UK Domain has written before about the many ways in which you can use LinkedIn to promote your small business, and today I’m going to expand on that by introducing you to something that wasn’t covered originally: LinkedIn advertising. You may already have dipped your toes into the world of LinkedIn and discovered its […]

Rachel Ramsay

Creating content for B2B audiences

Content marketing has become a powerful way for businesses to promote their products and services to customers. It’s generally a more subtle form of marketing that advertises a business indirectly, by providing useful, interesting or entertaining content for readers and thereby raising brand awareness. If you’d like to learn more about planning your own content […]

Rachel Ramsay

How can B2B companies use social media more effectively?

 Big name brands and huge social media audiences seem to go hand in hand. Starbucks has 16.8 million Instagram followers, Nike has 80.1 million and National Geographic a very impressive 90.6 million. Head over to Facebook and you will see that Samsung Mobile has 45 million people following their page, Red Bull 48 million and […]

Monique Holtman

Nine things to do before you send an email campaign

Email marketing is the cornerstone of many a small business marketing strategy, but it takes careful planning to make a success of it. In today’s article, I’m going to be taking you through the tasks to complete before you hit the send button, so that you can get your email campaign off to the best […]

Rachel Ramsay

How to advertise your small business online

So, you’ve got yourself a website. That’s great! But how do you go about getting the word out about your business’s online presence so that your traffic starts to grow and your website starts doing the job you want it to – whether that’s bringing in new customers or raising brand awareness? The secret lies […]

Rachel Ramsay

When is the best time to post on social media?

Identifying the best day, hour or even minute to post on social media is a topic which has been researched, analysed and debated in the digital marketing space for a while. Thanks to improvements in social analytics and a greater awareness of understanding consumer behaviour, there are now a range of insights which can help […]

Zoe Brown

Getting your new business online

With everything that’s happened to the world in 2020, it’s fair to say that it’s never been more important to have an online presence than it is now. Even if your new business is one that relies on a physical premises, having an online presence is crucial to ensure that potential new customers can find […]

Rachel Ramsay

Long-form content: everything small businesses need to know

Despite the fact that we’re constantly being reminded that audiences have short attention spans, there has been a big increase in long-form content in recent years. So, what is long-form content? While your typical blog post or article may hover around the 500 word mark, long-form content can be thousands of words. There doesn’t appear […]

Monique Holtman

New research reveals how small businesses are using social media

In partnership with smallbusiness.co.uk, we surveyed SME owners on their social media use and the part it plays in their current and future business plans.   Using social media   While 75%* of small business owners surveyed said they use social media for their business, 25%* of respondents currently don’t utilise the opportunities social media presents. Irrelevancy to […]

Zoe Brown