Editing videos on a smartphone: Top tips and apps for SMEs

With video consumption continuing to increase and the average person now watching 18 hours of online video a week, this...

Three podcast formats your small business can try

Podcast consumption has increased dramatically in the UK. Just four years ago, nine million people were tuning into them. Fast...

How to get started on TikTok

With six million active users in the UK alone, chances are you’ve heard of TikTok. Initially dubbed the social media...

IR35 changes: Are you ready?

If you’re a business who outsources work to freelancers or contractors, chances are that IR35 and its upcoming changes will...

Three ways to measure content performance

Whether you’ve just sent out a social media post, published a whitepaper or updated your website or blog, we all...

Five SEO mistakes and how to avoid them

By now, you’re probably well aware that search engine optimisation (SEO) is a very important aspect of your online marketing...

Standout video campaigns from 2020 (and what small businesses can learn from them)

It was all but impossible to ignore video marketing in 2020. Every other social media post consisted of a video,...

A cyber security guide to data loss

While the world was becoming increasingly virtual anyway, 2020 certainly accelerated the rate at which we conduct our online activities....

Legislation for selling online: What you need to know when starting an e-commerce website

With almost £1 in every £5 spent on retail now done so online, the UK’s e-commerce market generates an incredible...

Five great examples of email marketing (and what you can learn from them)

With most of us accessing emails on the go and the average person checking their emails 20 times per day,...

Ransomware: SME guide to protection, prevention and response

While the digital world has transformed the way many businesses operate, it has also brought about a new set of...

HMRC compliance for freelancers

Receiving a letter from the Inland Revenue is rarely fun. More often than not, it’s to remind you to complete...

HMRC compliance for the self-employed

Receiving a letter from the Inland Revenue is rarely fun. More often than not, it’s to remind you to complete...

Selling on Etsy: A guide for small businesses

Etsy is a global online marketplace where people can buy and sell one-of-a-kind items. You will only find independent sellers...

How small businesses can use Twitter Analytics

Are you one of the 14 million people in the UK with a Twitter account? If you’re not and you...

Should I do my own SEO or outsource to an agency?

One of the most common questions among SME owners is ‘should I do my own SEO or outsource to an...

Seven ways to promote your e-commerce website

Congratulations on setting up your new e-commerce website. With an incredible 87% of UK retail purchases (even excluding groceries) now...

Long-form content: everything small businesses need to know

Despite the fact that we’re constantly being reminded that audiences have short attention spans, there has been a big increase...

Affiliate marketing for small businesses

Affiliate marketing was first introduced to the UK in 1996 thanks to the Amazon Associates affiliate programme. It has continued...

Top five free social media management tools for SMEs

If you’re one of the 73% of small businesses investing in social media marketing, you’re probably all too familiar with...