In a world of automated messages on phone-lines, soulless online forms and apps with all the charisma of a slice...
Everyone likes a good old chinwag. A chance to shoot the breeze, chew the fat or, I shiver to use...
Many years back the very idea of throwing away anything was bonkers or, if you prefer the terminology of the...
As long as there have been transactions there has been a stretching of the truth. Businesses have used promises, compliments,...
Losing customers to competitors is hardly a new concept. Other businesses targeting people with special offers like reduced prices, improved...
If you are like every other business out there, roaming in the wilderness of the internet, you are constantly looking...
The kettle is boiling, the teabag lounges in the bottom of the cup, and the milk bottle is poised beside...
Unless you’ve been under an eroding rock for the last quarter of a century, you’ll have heard about climate change...
There are two million freelancers in the UK alone with the number set to rise. Add to this the growing numbers of...
In a world of eBays and Amazons independent and local businesses often struggle to be competitive. Online giants can often...
Sweat pours from my brow. My breath labours in and out of my lungs. I can feel my heart thundering...
In the second part of this mini-series, I am going to take a look at the all-important brief, the roadmap...
In this mini series I shall take you through some of the dos and don’ts of working as a copywriter....
aLove… Love… Oh, love… Such a beautiful thing. Some say that love is eternal. Some say that love is blind....
I yawn and check the time. I’ve been working on this article for five hours straight and it’s not shaping...
Christmas is a time where we think of others. We think of our family, where ever they may be in...
It seems that every brand these days has a slogan, from huge brands such as Nike “Just Do It” to...
The hook If you are anything like me, the internet is a minefield of welcome distractions. I’ll sit down to...
Outsourcing in a nutshell Most people in business are aware of the concept of outsourcing, where a business sub-contracts a process to...
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