Perfecting your podcast recording

Long form audio is on the rise. Podcasts are listened to by millions every day on every conceivable topic produced...

7 ways co-browsing could improve your customer service

In a world of automated messages on phone-lines, soulless online forms and apps with all the charisma of a slice...

The advantages of developing an open conversation with customers

Everyone likes a good old chinwag. A chance to shoot the breeze, chew the fat or, I shiver to use...

Adding value in a declining throw-away culture

Many years back the very idea of throwing away anything was bonkers or, if you prefer the terminology of the...

The impact of fake news on consumer confidence

As long as there have been transactions there has been a stretching of the truth. Businesses have used promises, compliments,...

Where did my customer go?

Losing customers to competitors is hardly a new concept. Other businesses targeting people with special offers like reduced prices, improved...

Using gated content to improve marketing opportunities

If you are like every other business out there, roaming in the wilderness of the internet, you are constantly looking...

Building guidelines for customer service on social media

The kettle is boiling, the teabag lounges in the bottom of the cup, and the milk bottle is poised beside...

How climate change is set to drive innovation in 2020 and beyond

Unless you’ve been under an eroding rock for the last quarter of a century, you’ll have heard about climate change...

Dealing with the nuisance of networking in a co-working space

There are two million freelancers in the UK alone with the number set to rise. Add to this the growing numbers of...

Building brand awareness in the local market when competing with online giants

In a world of eBays and Amazons independent and local businesses often struggle to be competitive. Online giants can often...

Tech on the go: Wearable gadgets to improve productivity

Sweat pours from my brow. My breath labours in and out of my lungs. I can feel my heart thundering...

Becoming a brilliant copywriter: Part 2

In the second part of this mini-series, I am going to take a look at the all-important brief, the roadmap...

Becoming a brilliant freelance copywriter: Part 1

In this mini series I shall take you through some of the dos and don’ts of working as a copywriter....

When cupid came to work – the ramifications of workplace relationships

aLove… Love… Oh, love… Such a beautiful thing. Some say that love is eternal. Some say that love is blind....

Work smart, not hard

I yawn and check the time. I’ve been working on this article for five hours straight and it’s not shaping...

Christmas campaigns for small charities and non-profits

Christmas is a time where we think of others. We think of our family, where ever they may be in...

Slogans: make an impression

It seems that every brand these days has a slogan, from huge brands such as Nike “Just Do It” to...

What is clickbait, why is it such an annoyance and why are giants such as Google and Facebook working hard to stop it?

The hook If you are anything like me, the internet is a minefield of welcome distractions. I’ll sit down to...

How can you ethically outsource as a small business?

Outsourcing in a nutshell Most people in business are aware of the concept of outsourcing, where a business sub-contracts a process to...