It is hard not to come across the concept of “content marketing” when researching marketing strategies and tactics for small...
We’re probably all familiar with the famous phrase ‘content is king’ or heard about the rise of content marketing as...
The beginning of a New Year often encourages us to look back at the past year and make new goals...
Content marketing continues to remain an effective marketing approach being adopted by businesses of all sizes. In fact, 70% of...
Despite the fact that we’re constantly being reminded that audiences have short attention spans, there has been a big increase...
Creating good quality blog and article content takes time and for small businesses in particular, keeping up with a demanding...
Often confused with copyright law by the uninitiated, copywriting is the art of commercial writing. Most often it means using...
Blogging is one of the most popular ways to increase organic traffic to your website. However, due to its popularity,...
Owned, earned and paid media are the three pillars of a successful content marketing strategy. Owned media focuses on interacting...
Infographics are a form of visual communication designed to capture attention and enhance comprehension. They can be used to convey...
Content marketing can be a powerful marketing approach for businesses of all sizes. By creating helpful and valuable content you...
Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses...
Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses...
Like any kind of online content, user-generated content comes in many different forms. But what is it, and why does...
As the end of another year draws to a close, this is often a time of reflection for small businesses....
You don’t need us to tell you that the world of content marketing moves fast. With the first YouTube video...
According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the...
Online reviews are a huge factor in the consumer decision-making process, with an estimated 86% of consumers reading local reviews...
At The UK Domain, we analysed the latest available data from the Office for National Statistics (ONS), which shows the...
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