Content Marketing Archives

Content marketing strategy – Guide for small businesses

It is hard not to come across the concept of “content marketing” when researching marketing strategies and tactics for small...

How to start blogging: A beginner’s guide

Dreaming of starting your own blog? Whether you’re looking to blog for your business or for fun, this e-book will...

How to become a copywriter

Often confused with copyright law by the uninitiated, copywriting is the art of commercial writing. Most often it means using...

What’s the difference between owned, earned and paid media?

Owned, earned and paid media are the three pillars of a successful content marketing strategy. Owned media focuses on interacting...

Video: Creating a content marketing strategy for your small business

Content marketing can be a powerful marketing approach for businesses of all sizes. By creating helpful and valuable content you...

A guide to guest blogging

Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses...

Top 6 ways of driving loyalty using after-sales content

According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the...

The industry sectors which will offer your start-up odds on chances of success

At The UK Domain, we analysed the latest available data from the Office for National Statistics (ONS), which shows the...

How to build an editorial content calendar (with downloadable template)

If you’re at all serious about using your content as an SEO and marketing tool, you’ll soon learn that you...

How to create the right type of content for each stage of the buyer journey

It’s common knowledge that content marketing is marketing in today’s business world. Most businesses know how important it is to...

How content repurposing can help to boost your brand’s reach, and how to do it

Content repurposing can help you to reach new audiences of potential followers or buyers, and keep your existing followers engaged...

Proofreading tips for anyone who deals with written content

“Strike that, reverse it.” – Willy Wonka, fictional chocolatier/probably good at copy-editing Proofreading should be like pulling a cotton thread...

Why it’s important to remember that the audience of your content marketing is human

The terminology content marketers use involving human beings is really all quite faceless: customers, consumers, demographic, profiling, segmentation – all...

More Mr Nice Guy: How to write in a conversational, friendly way

Making your writing style more conversational isn’t appropriate for every company or every recipient of information, but honing in on...

To the point: How you can make your writing more concise

To begin this article, I want to make a strong point that there is nothing wrong with writing long pieces....

Great words sell: integrate copy into your marketing strategy

Whether you’re launching your business online, or just giving it a spring clean, you’ll be taking all sorts of things...