Dreaming of starting your own blog? Whether you’re looking to blog for your business or for fun, this e-book will...
Often confused with copyright law by the uninitiated, copywriting is the art of commercial writing. Most often it means using...
Owned, earned and paid media are the three pillars of a successful content marketing strategy. Owned media focuses on interacting...
Content marketing can be a powerful marketing approach for businesses of all sizes. By creating helpful and valuable content you...
Whether you’ve got a fairly new business or you’ve been an established company for a while, one thing all businesses...
According to the Content Marketing Institute research, 2018, 47% of B2B content is produced for the awareness stage of the...
At The UK Domain, we analysed the latest available data from the Office for National Statistics (ONS), which shows the...
If you’re at all serious about using your content as an SEO and marketing tool, you’ll soon learn that you...
It’s common knowledge that content marketing is marketing in today’s business world. Most businesses know how important it is to...
Content repurposing can help you to reach new audiences of potential followers or buyers, and keep your existing followers engaged...
“Strike that, reverse it.” – Willy Wonka, fictional chocolatier/probably good at copy-editing Proofreading should be like pulling a cotton thread...
The terminology content marketers use involving human beings is really all quite faceless: customers, consumers, demographic, profiling, segmentation – all...
Making your writing style more conversational isn’t appropriate for every company or every recipient of information, but honing in on...
To begin this article, I want to make a strong point that there is nothing wrong with writing long pieces....
Whether you’re launching your business online, or just giving it a spring clean, you’ll be taking all sorts of things...
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