Three ways to measure content performance

Whether you’ve just sent out a social media post, published a whitepaper or updated your website or blog, we all...

How small businesses can use Twitter Analytics

Are you one of the 14 million people in the UK with a Twitter account? If you’re not and you...

A guide to YouTube Analytics: Six helpful metrics for SMEs

With two billion users consuming one billion hours of content every single day, YouTube is comfortably the most popular video...

A beginner’s guide to Bing Webmaster Tools

Bing, with a 4.4% share of the UK search market, may be far behind Google, but it can still be...

Three of the most useful Google Search Console reports for small businesses

For small businesses looking to monitor and improve search engine performance, Google Search Console can be an invaluable tool. It...

How to use Google Data Studio: a guide for small businesses

Reporting for small businesses can be a challenge. It’s essential to keep an eye on metrics to see how campaigns...

How to use Facebook Analytics to make the most of your marketing efforts in 2020

Facebook is a proven way of building brand exposure, audience engagement, driving website traffic, and even increasing revenue. With its...

How smaller retailers can use in-store technology to collect data

Online marketers have been gathering data and tracking behaviour for years. They use it to improve their landing pages –...

Dark data: everything you need to know

In the age of technology driven consumption, gathering insight from data is a competitive advantage few are grappling with. ‘Data’...

What is IoT and where are the opportunities for SMEs?

The Internet of Things – or IoT – is the term given to the interconnectedness of devices via the internet....

Should you ask to collect a customer’s data right away?

It’s standard practice for companies to ask their customers for details – name, email address, communication preferences etc. – because...

How to incorporate big data into your SME’s marketing strategy

By 2020, it’s estimated that 1.7 megabytes of data per person will be created every second. With information being produced...

How to make SMEs more data-driven

Everything we use today creates a digital footprint, from our mobiles to our credit cards. This has disrupted the environment...

How to set up goals for your website (and measure against them)

Every successful small business has a defined vision and set of actionable goals. But that doesn’t always translate into its...

Are the ‘facts’ really facts? Relying on Google Analytics too much might harm your business

It almost seems part of human nature to want easily digestible statistics to make sense of complex activities around business,...

Augmented Reality: will there ever be a significant commercial breakthrough?

What is Augmented Reality? Augmented Reality (AR) is a term that has existed for quite some time now but is...

Why is my website’s bounce rate so high, and what can I do about it?

Bounce rate is one of the most important analytic metrics you can use to measure your website’s performance in terms...

How to track campaigns using UTM tracking

Hopefully you’ve been following our advice and are now promoting your content all over the internet, via social media, email...

7 valuable metrics SMEs should be tracking on Google Analytics

As a free resource, Google Analytics is used by companies of all sizes to gain information on their site visitors....

What is the Internet of Things and how can it help your business?

With over 24 billion devices expected to be connected to the internet by 2020, the Internet of Things (IoT) is...