Having a .UK ending domain name is a great choice for so many reasons. We’ve listed a few them below: .UK ending domain names add local relevance to your online identity. Users, and customers, will immediately be able to see that you’re a UK brand. .UK ending domain names may rank higher for searches made in the UK. When buying online, 70% of people prefer to click on a .UK domain name.* 91% people associated .co.uk with safety.*