In January 2026, Nominet commissioned an omnibus study in partnership with Vision One Research to understand perceptions of .co.uk amongst 2,000 UK consumers aged 18-64 years.

The purpose of the research is to provide statistics to support registrar marketing campaigns and reinforce the positioning of .co.uk as a well-known, trustworthy, credible, safe, secure and professional domain choice for registrants.

We encourage registrars to use the statistics in their marketing materials for .co.uk campaigns to strengthen messaging.

Follow the link below to access the findings and for guidance on how to reference the research in your marketing campaigns.

If you have any questions about the research or would like support applying the findings to your campaign activity, please contact marketing@nominet.uk.