Social media strategy for small businesses

With 2.65 billion social media users, we’d hazard a guess that you’re at least vaguely familiar with some of these...

Instagram Marketing for Small Businesses

Since its launch in 2010, Instagram has gone on to become one of the most popular social media sites of...

A guide to Instagram Reels for small businesses

In August 2020, Instagram unveiled a new way to post and enjoy videos on its platform in the UK, going...

How to get started on TikTok

With six million active users in the UK alone, chances are you’ve heard of TikTok. Initially dubbed the social media...

When is the best time to post on social media?

Identifying the best day, hour or even minute to post on social media is a topic which has been researched,...

Six great Christmas social media campaign ideas for SMEs

It’s that time of year again, and after what’s been largely a write-off of a year, we’re still holding out...

A guide to IGTV for small businesses

If I were to ask you to guess what the second biggest search engine in the world is, after Google,...

A guide to social listening for small businesses

Social media has become a valuable tool for many small businesses, offering an online platform to engage with customers, sell...

Affiliate marketing for small businesses

Affiliate marketing was first introduced to the UK in 1996 thanks to the Amazon Associates affiliate programme. It has continued...

Top five free social media management tools for SMEs

If you’re one of the 73% of small businesses investing in social media marketing, you’re probably all too familiar with...

Seven ways to get followers to a new Facebook Business page

If you have a personal Facebook account, chances are you follow some of your favourite brands. You might like to...

Video: Getting started with Instagram marketing

If you think your business is missing out and that Instagram could be a great addition to your social media...

New research reveals how small businesses are using social media

In partnership with smallbusiness.co.uk, we surveyed SME owners on their social media use and the part it plays in their...

How to use LinkedIn as a small business

We all know that Facebook and Twitter can be great platforms for growing a business, but you might not yet...

Video: Four effective Facebook Ad types for SMEs

Advertising on Facebook is a cost-effective way for small businesses to reach highly targeted audiences with something as simple as...

How to set up a Facebook Business page

If you’ve decided it’s time to add Facebook to your social media strategy and start reaping the benefits of being...

Six real examples of how you can connect with customers on social media

We’ve talked about the theory of creating and following a social media strategy before, but sometimes the best way to...

TikTok: Everything your small business needs to know

Originally launched in 2016, TikTok has been described as ‘the Instagram for the mobile age’. The platform allows users to...

Standout social campaigns from 2019 (and what you can learn from them)

As 2020 is now well underway, this is a great time to reflect on some of the social campaigns that...

Lifestyle brand Coconut Lane share their Instagram story

As a business owner, you’re no doubt aware of the popularity and potential of Instagram. For small business owners, where...