The UK Domain website offers an online comparison tool (known as the spinner) where registrants can search for available .UK ending domain names and view a selection of accredited registrars who they can purchase their new domain with. Registrants can also filter the results based on services offered such as website builder packages or hosting to find the best partner for their new domain purchase.
We drive some considerable traffic to this site, and this is something that our Accredited Channel Partners can benefit from.
For each of the registrars on the spinner we display their logo, a brief description, their current price point and have a link through to a dedicated landing page. On average 40% of the leads that we send to registrars convert into domain sales.
We work with each registrar on the ‘spinner’ to optimise their individual customer journey and we have a monthly ranking for all registrars based on a set reporting criteria, which means that each month there is always the chance to be one of the top featured registrars.
If you already have a spinner profile with us and would like to make updates to this such as update your logo, or add additional services please complete the spinner update form.