Login.UK Growth Programme
The .UK Growth Programme has been designed to support the growth of .UK domains and help our registrars thrive in an increasingly competitive market. The annual programme has been created to give you greater flexibility in how you drive awareness and growth of .UK domains by providing all .UK registrars who are members the option to choose one of the two initiatives; .UK price promotion or .UK marketing campaign funding.
The .UK Growth Programme launched on 3rd June 2026, and sign up for both initiatives is open. You can find out more about each initiative, sign up and view our FAQs below.
.UK price promotion
The opportunity to participate in a one-month price promotion of £1 for the first year on all .UK Domain Family registrations. The promotion can run for one full calendar month at any point between October, November and December 2026.
- We’ll encourage you to provide an offer to your customers, please see our promotions toolkit for co-branded social assets and guidance for usage
- Multi-year registrations will be £3.90 after the first year
- If you wish to receive .UK marketing funds, you will not be eligible for the promotion
FAQs
What is the offer?
A one-year registration of a .co.uk, .org.uk, .me.uk or .uk for £1.00 during the promotional period. For 2-10 year registrations, the first-year fee will be £1.00 and each year after £3.90. The discount applies to the first year of registration only and renewals are not subject to a discount.
When can I run the promotion?
For one full month, either October, November or December 2026.
How do I sign up?
You can sign up via this form and let us know in which month you would like to run the promotion. We will email you once you are signed up to confirm the start date of the promotion and any further details.
For those who have not registered their interest and haven’t signed up to the marketing campaign funding initiative, we will send a reminder that promotions are available when sign up opens.
When will sign up open?
You can sign up via this form.
Sign up will be open until one week before the beginning of each promotion month. Please see below for the latest sign up dates for each month.
| Promotion Month | Latest date to sign up |
| October | 24th September |
| November | 26th October |
| December | 24th November |
.UK Marketing campaign funding
Access to .UK campaign funds to help increase visibility and conversion opportunities for .UK through your campaign activity.
- Campaigns are available all year round, subject to evaluation and acceptance
- You can run multiple campaigns per year
- There is a cap of £150,000 per Financial Year per group of registrars (members linked for voting)
- Campaigns are agreed based on ROI to Nominet
- We reserve the right to reject proposals that do not drive growth or have not worked historically
- All campaigns will be subject to Nominet’s .UK Marketing campaign funding terms and conditions
- Sign-off for campaigns will follow Nominet’s sign-off governance depending upon the amount of funds requested
- If you wish to participate in the .UK price promotion, you will not be eligible for .UK marketing campaign funding
FAQs
How do I apply?
To apply for access to .UK campaign funds, please submit this form. One of the .UK account management team will respond, and you will be asked to provide information on the type of activity you are looking to run and the level of funding required.
How do we decide which campaigns receive funding?
Campaigns will be signed off based on the potential Return on Investment (ROI) for both parties and the proposed campaign activity, taking into consideration channel selection, messaging approach, targeting criteria and performance reporting.
Are there any restrictions?
Funds are capped per Nominet account or group of accounts that are linked for voting. All campaigns will be subject to the Terms and Conditions, and all materials and branding must be in line with Nominet’s brand guidelines.
Any repeat campaigns are subject to the performance of the previous campaign activity.
The decision to run any campaign is at Nominet’s discretion.
What is the marketing support available?
We recognise that not all registrars have access to marketing teams and expertise, therefore Nominet will provide marketing toolkits in early summer to help support campaign activity, including:
- The UK Domain logos
- The UK Domain brand guidelines
- UK Domain branded assets can be made available for use across online channels, tailored to communicate awareness and registration campaign activity and promotions. Editable versions can be made available to allow for co-branding with registrar logos.
- Content development guidelines.
All registrars will agree to terms and conditions either at sign up for a promotion or at the point of agreeing commercials for a campaign. You’ll continue to have access to marketing toolkits and assets to promote .UK domains.
If you need any further support or have any questions, please contact us via email.